Before Traffiy
A decade of paid media, delivered before I founded Traffiy.
These four projects come from my previous employment at a European digital agency, where I worked as Senior Paid Marketing Strategist and later as Head of Paid Media. I have written them up because the thinking still describes how I work. The brands are described rather than named, and every number comes from an article published at the time.
Important
All work on this page was delivered during previous employment at another agency, as part of that agency’s teams and under its client relationships. It is not Traffiy client work. Brands are described rather than named, and every figure comes from an article published at the time.
For Traffiy’s own client work, see our case studies.
Apparel · Ireland
2022
An Irish apparel brand built around regional humour
The account had moved in house and performance had fallen. I took over Google Ads and Meta, rebuilt the research, and got search working for the brand for the first time.
+260%
Revenue YoY, all paid channels
+50%
ROAS YoY
+38%
Conversion rate YoY
Read the write up →
Eyewear · United States
2022
A US luxury eyewear label
The automation was running the account with nothing underneath it to aim. I built the missing structure and pointed the budget at the queries that carry a buying decision.
600%
ROAS over two peak months
-23.4%
Cost per click MoM
+30%
Clicks YoY
Read the write up →
Retail · United Arab Emirates
2022
A Dubai based retailer
A funded test of whether tightly drawn location targeting could carry cold prospecting on Meta, judged on new users only with retargeting excluded entirely.
8.6
ROAS within 7 days
9.6%
Click through rate
$10
Cost per result
Read the write up →
Education · International
2026
An international organisation running personal growth programmes
A global online summit was buying registrations it could not afford. I fixed the reporting first, split the audiences apart, then took a small puzzle out of the sign up page.
6-7x
Lower cost per acquisition
$100k+
Campaign budget
3 days
Virtual summit
Read the write up →