Creative & Feed
The creative that makes your ads work. The feed that makes your products findable.
Most agencies run your ads with stock visuals and an unoptimised feed. At Traffiy, creative production and feed management are core parts of how we build campaigns — not afterthoughts. Every ad starts with an asset built to convert, and every product surfaces with the right title, image and attributes.
In-house production
$1B+
in client revenue
From campaigns led by creative-first strategy
10+
Years in paid creative
3
Ad formats: static, video, UGC
Creative built and tested in-house, feeds managed across Google Shopping, Meta Catalog, and dynamic retargeting.
Great ads fail without great creative — and great creative fails without a product feed that's built for performance. Traffiy handles both sides: the assets that stop the scroll and the data layer that tells the algorithm what to show, to whom, and when. Brands in the US, UK, UAE and Australia use this combination to scale ad spend without sacrificing margin.
Creative work
Ads built to convert, not just to look good.
What's included
Every format. One team.
Static Ads
Thumb-stopping single-image ads for Facebook, Instagram, Google Display and beyond. We design for the feed — not for a portfolio. Every static goes through a structured testing brief before it runs.
Video Ads
Short-form video that communicates the offer within two seconds. We script, brief production and manage the edit — from product demos to lifestyle content optimised for Meta, TikTok and YouTube.
UGC-Style Creative
Creator-style content that performs because it doesn't look like an ad. We brief, source and direct UGC-style assets that outperform polished brand content in most DTC categories.
Dynamic & Carousel
Automated creative formats that pull directly from your product catalog. We set up dynamic ads, DPA retargeting and carousel sequences that show the right product to the right person at the right moment.
Feed management
A bad feed is costing you sales you don't even know about.
Google Shopping and Meta Catalog don't reward good products — they reward good data. If your feed has poor titles, missing attributes or uncategorised SKUs, you're invisible to the buyers who are ready to purchase.
Feed Setup & Structuring
Clean data architecture from day one. We map your product attributes, fix categorisation errors and build feed rules that survive inventory changes.
Title & Attribute Optimisation
Product titles rewritten to match how buyers search — not how your warehouse labels them. Attributes completed, standardised and enriched with the data Google and Meta actually use to trigger ads.
AI Feed Optimisation
We apply AI-assisted title generation, smart attribute mapping and automated quality scoring to keep your feed performing as your catalog scales. Fewer manual updates. Better coverage. Higher visibility.
Why Traffiy
Creative and media buying owned by one team.
When creative and media live in separate teams, the feedback loop breaks. The person optimising your ads can't change the creative, and the person making the creative can't see the performance data fast enough to act on it.
At Traffiy, the same team that builds your campaigns produces the assets and manages the feed. Iteration is faster. Testing is structured. And the creative that goes live is built around what the algorithm and the audience actually respond to.
Meet the founder →Criteria
Traffiy
Typical agency
Results
What creative-first paid media looks like in practice.
Teeshirti
$1M+
ARR
Zero to $1M+ annual revenue. Creative — static, video and UGC-style — was the primary lever alongside feed optimisation for Google Shopping.
Read case study →
nør
7,000+
orders
7,000+ orders and $420K in revenue in 6 weeks. Creative built and tested in-house for the UAE and Saudi market — from zero brand assets to launch-ready in days.
Read case study →
FAQ
Common questions about ad creative and feed management.
What is ad creative in paid media?+
Ad creative is the visual and copy component of your ad — the image, video or carousel the audience actually sees. In paid media, creative is the single biggest variable in performance. Two campaigns on the same budget with different creative can produce results that differ by 3–5x. A dedicated creative team (rather than a media buyer doing both) consistently produces better-performing assets because creative is the focus, not an afterthought.
What formats does Traffiy produce?+
Static single-image ads, short-form video (scripted, brief-directed and edited), UGC-style creator content, dynamic product ads, and carousel sequences. All formats are built for the specific platform — Meta, Google, TikTok or YouTube — with testing built into the brief from the start.
What is product feed management?+
Product feed management means maintaining and optimising the data file that tells Google Shopping, Meta Catalog and other ad platforms what your products are. A well-managed feed includes accurate titles, complete attributes, correct categorisation and high-quality images. Traffiy manages feed setup, ongoing maintenance and performance-driven optimisation as part of the same engagement that runs your paid media.
What is AI product feed optimisation?+
AI feed optimisation uses machine learning to automatically rewrite product titles, fill missing attributes and score feed quality at scale — without manual SKU-by-SKU updates. At Traffiy, we apply AI-assisted optimisation to keep feeds accurate and comprehensive as your catalog grows, so your products stay visible to buyers who are ready to purchase.
Do I need a separate creative agency?+
Not if your paid media agency handles creative in-house. Most agencies separate media buying from creative — which creates a feedback gap where the person running the ads doesn't control what goes into them. Traffiy closes that loop: the same team that builds your campaigns produces the creative and manages the feed, so optimisation is faster and more aligned to what actually drives results.