The Traffiy method.

Find out where the money is going — before we touch anything.

Before any campaign runs, we audit everything. Conversion tracking, keyword match types, negative keyword lists, audience overlap, creative fatigue signals, attribution setup, landing page performance. Most accounts we see are wasting 20–40% of their budget on something addressable in the first week.

The audit is not a slide deck. It is a working document with a prioritised list of problems and their estimated revenue impact. You leave the audit call knowing exactly what is broken and what it is costing you.

Outputs

• →Account waste analysis
• →Conversion tracking audit
• →Creative performance diagnosis
• →Audience overlap report
• →Priority fix list ranked by revenue impact

Build the architecture before you spend a pound of budget.

Strategy at Traffiy is not a document. It is the campaign structure, the creative brief, the audience architecture, and the measurement framework — all built before a single ad goes live. Platform allocation, funnel stage targeting, bid strategy, and budget distribution are all decided here.

We also produce the first creative batch in this phase. Ads that do not have a strong creative brief are ads that do not work. The brief defines the hook, the offer, the proof point, and the call to action — not just the format.

Outputs

• →Platform allocation and budget model
• →Campaign and ad group architecture
• →Audience segmentation by funnel stage
• →Creative brief for first batch
• →KPI targets and measurement plan

Everything live by day seven. Not week three. Day seven.

From brief to fully live campaigns in seven business days. That includes strategy, creative production, campaign builds, tracking verification, and go-live across every agreed platform. No dependencies on other agencies. No briefing lag. One team, full execution.

The launch is not the finish line. It is the start of the learning window. We set clear targets for the first two weeks — what we expect to see in terms of CPMs, CTRs, and early conversion signals — and we monitor daily from day one.

Outputs

• →All campaigns live and verified
• →Tracking confirmed firing correctly
• →Baseline metrics established
• →First optimisation call within 48 hours of launch

Double down on what works. Cut what does not. Fast.

Scaling is not just raising budgets. It is knowing which creatives can handle more spend without CPAs rising, which audiences have room to grow, and which campaigns are structurally ready to support higher volume. We do not scale until those questions have clear answers.

Budget increases follow a structured model — no more than 20–30% per week on any campaign, with a 72-hour observation window before the next increase. This keeps the algorithm stable and prevents the ROAS spikes and crashes that come from aggressive budget changes.

Outputs

• →Weekly scaling decisions with documented rationale
• →Creative testing cadence (minimum 2 new concepts per month)
• →Budget reallocation based on ROAS performance
• →Monthly performance review with forward-looking plan