About
Ahmed Ashraf
The person managing your account built this agency.
I am Ahmed Ashraf. I founded Traffiy and I run the accounts myself. There is no layer between the person you brief and the person inside your ad account.
I spent ten years in agencies watching the same thing happen. The senior who wins the account is almost never the person who ends up managing it. Budgets get passed down to whoever has capacity that quarter, and the strategy that sold the client quietly stops being the strategy anyone is running. Clients feel the drop before anyone admits it.
Traffiy exists so that does not happen. I take on a small number of accounts and I work in them.
10+
Years in paid media
20+
Team built & led
$500M+
Budgets managed
Before Traffiy
A decade running paid media inside an agency.
Before founding Traffiy I was Head of Paid Media at a European digital agency, and Senior Paid Marketing Strategist there before that. I built and led a team of more than twenty specialists, and helped that agency reach Google Premier Partner status, the top three percent globally.
The work was mostly eCommerce and DTC, with B2B and high value services alongside it. Accounts ran across Ireland, the United States, mainland Europe and the Gulf. I have worked across more than $500M in paid media budgets, contributing to over $1B in revenue across accounts, teams and markets.
Platforms I ran day to day: Google Ads across Search, Shopping and Performance Max, Meta, TikTok, Microsoft Advertising and LinkedIn, plus the tracking and attribution underneath all of it.
Apparel · Ireland
An Irish apparel brand built around regional humour
The account had moved in house and performance had fallen. I took over Google Ads and Meta, rebuilt the research, and got search working for the brand for the first time.
+260%
Revenue YoY, all paid channels
+50%
ROAS YoY
+38%
Conversion rate YoY
Eyewear · United States
A US luxury eyewear label
The automation was running the account with nothing underneath it to aim. I built the missing structure and pointed the budget at the queries that carry a buying decision.
600%
ROAS over two peak months
-23.4%
Cost per click MoM
+30%
Clicks YoY
Retail · United Arab Emirates
A Dubai based retailer
A funded test of whether tightly drawn location targeting could carry cold prospecting on Meta, judged on new users only with retargeting excluded entirely.
8.6
ROAS within 7 days
9.6%
Click through rate
$10
Cost per result
Education · International
An international organisation running personal growth programmes
A global online summit was buying registrations it could not afford. I fixed the reporting first, split the audiences apart, then took a small puzzle out of the sign up page.
6-7x
Lower cost per acquisition
$100k+
Campaign budget
3 days
Virtual summit
All work on this page was delivered during previous employment at another agency, as part of that agency’s teams and under its client relationships. It is not Traffiy client work. Brands are described rather than named, and every figure comes from an article published at the time.
Traffiy today
One person owns the account. One team runs the work.
Traffiy is founder led and headquartered in the United States, with active client work across the US and the GCC. I am a Google Premier Partner in the top three percent of agencies globally and an OpenAI partner. Delivery is bilingual in English and modern Arabic on GCC accounts.
What that means in practice. I write the strategy, I build the campaigns, and I am the one who answers when something moves. Paid media, creative, landing pages and feed sit under one roof, so a weak ad does not sit blamed on a page nobody owns.
10+ years in paid media and performance strategy
Previously led paid media at a European digital agency, managing 20+ specialists
Experience across $500M+ in ad spend across global accounts
Multi-market across USA, EU, UK, Canada, and UAE
Covering Google, Meta, TikTok, Microsoft Advertising, and LinkedIn
Bilingual English and modern Arabic delivery on GCC accounts
Helped lead a team to achieve Google Premier Partner status (top 3% of agencies globally). Google HQ, Dublin.
All experience reflects work delivered as part of previous roles and teams unless stated otherwise.