Tracking Audit
Conversion Tracking Audit.
The Traffiy Conversion Tracking Audit is a fixed-scope, fixed-price engagement that inspects every layer of a brand's measurement stack and delivers a ranked remediation plan inside 10 to 14 days. The team audits GA4, Google Tag Manager, server-side tagging, Meta CAPI, Google Enhanced Conversions, TikTok Events API, LinkedIn Conversion API, Consent Mode v2, the attribution model and the CRM handoff. The audit produces a written report with severity-ranked findings, a remediation backlog with effort estimates, and a walkthrough call so the internal team can act on it. Traffiy is headquartered in the United States with active client work across the US and the GCC. Founder Ahmed Ashraf is a Google Premier Partner in the top 3 percent of agencies globally and an OpenAI partner. Traffiy has managed over 500 million dollars in ad spend and driven more than 1 billion dollars in client revenue.
Fixed-Scope Audit
Every layer. One report. 10 to 14 days.
GA4, GTM, server-side, all ad-platform pixels, Consent Mode v2, attribution, CRM
Fixed
Scope, price and delivery. No surprises.
$500M+
Ad spend managed by the audit team
Tracking audited by people who read ad-platform dashboards every day. Not by pure engineers.
The problem
Why a tracking audit pays for itself before the retainer starts.
Most brands running paid media are optimizing toward the wrong number and do not know it. A typical unaudited stack under-reports Meta revenue by 20 to 40 percent because CAPI is misconfigured or missing Advanced Matching. Google Ads under-reports lead value by 30 to 60 percent because Enhanced Conversions for Leads was never wired. GA4 sessions do not match Ads reporting, iOS conversions vanish after browser updates, and Consent Mode v2 is missing so 30 to 60 percent of EU traffic is invisible to the model. The paid-media team bids toward the wrong number for months. The audit surfaces every leak in one document so budget can go where it actually produces revenue.
20-40%
Meta revenue under-reported when CAPI is misconfigured or missing Advanced Matching. The dashboard looks fine.
30-60%
Of EU conversions missing when Consent Mode v2 is not deployed. Google Ads bids on the visible minority, not the real pool.
Silent
Most tracking errors produce no error message. The numbers just drift away from reality, quietly, for months.
Audit scope
Every layer of the measurement stack inspected.
GA4
Property configuration, custom events, enhanced e-commerce, cross-domain tracking, session settings, data retention, DebugView validation.
Google Tag Manager
Container audit, trigger and variable cleanup, tag firing order, dataLayer contract, unused tags, duplicate fires.
Server-side tagging
GTM Server on Cloud Run or Stape, first-party cookie handling, server container health, transformation coverage.
Google Ads conversion tracking
Enhanced Conversions for Leads, Enhanced Conversions for Web, offline conversion upload, cross-account and cross-device coverage.
Meta pixel and CAPI
Pixel firing coverage, Meta CAPI configuration, Advanced Matching, deduplication, event quality score, dataset health.
TikTok Events API and LinkedIn Insight Tag
TikTok pixel and server-side event coverage, deduplication, purchase and lead events. LinkedIn install coverage, conversion definitions, match rate.
Consent Mode v2
Banner wiring, GTM integration, advanced-mode pings, EU and UK regulator alignment.
Attribution model and CRM handoff
Current model choice, decay windows, cross-platform gap, recommended model with reasoning. UTM capture, source attribution against contact records, lead-status feedback loop from CRM to ad platforms.
What's included
Fixed deliverables. No scope creep.
Kickoff call, 60 minutes
Traffiy pulls stack access (GA4, GTM, ad accounts, CRM), documents the current tech surface, and agrees the audit contract in writing.
Full stack audit, days 1 to 10
Every layer inspected against a documented checklist. Findings logged as they are found. Written report: 20 to 30 pages. Executive summary in one page. Findings ranked critical, high, medium and low. Each finding names the layer, the symptom, the business impact and the recommended fix.
Walkthrough call and 30-day follow-up
Ahmed Ashraf or a senior on the audit team walks the report with the client's marketing, dev and analytics leads. Questions answered. Priorities agreed. A short 30-day follow-up confirms which findings were shipped and what changed in ad-platform reporting as a result.
Fixed scope. Fixed price. Fixed 10 to 14 day delivery. The buyer knows what they get before they buy.
Path to retainer
How the audit converts into the analytics retainer.
Roughly 7 in 10 audit clients ask Traffiy to ship the remediation work. The retainer path is set out on the full analytics and tracking retainer page and covers the build phase (three to six weeks) and ongoing monthly maintenance.
Clients who prefer to keep implementation in-house use the audit as a written plan the internal team executes against, with Traffiy available for validation calls. There is no obligation attached to the audit. Buying the audit does not commit the client to the retainer, and the audit price stands on its own value.
See the full analytics retainer →7 in 10
Audit clients ask Traffiy to ship the remediation work in the analytics retainer.
3 in 10
Keep implementation in-house or with their existing agency, using the audit as the written plan.
0
Obligation to convert. The audit stands on its own value regardless of what happens after.
Who this is for
Six types of buyer who need this fixed now.
Brands spending 15,000 dollars a month or more on paid media where the reported ROAS does not match what actually shows up in Stripe, Shopify, HubSpot or Salesforce.
SaaS teams that suspect the ad platforms are optimizing toward form fills that never become MQLs or SQLs.
DTC and e-commerce brands hit by iOS 14+ signal loss where CAPI, Advanced Matching and server-side are half-configured.
EU and UK brands that need Consent Mode v2 checked against current regulator guidance without breaking measurement.
In-house marketing teams that need an outside specialist to inspect the stack, hand back a written plan and be gone.
Agencies of record that need an independent tracking audit for a specific account without disturbing the paid relationship.
Track record
Tracking audited by people who know what the paid team reads every morning.
nør
7x
ROAS
Traffiy drove 420,000 dollars in six weeks for nør at 7x ROAS. Clean tracking was wired first so the ROAS number in the dashboard reflected actual revenue, not phantom conversions.
Read case study →
Why Traffiy runs a better tracking audit
Paid-media background
Over 500 million dollars in ad spend managed means the audit is written by people who read ad-platform dashboards every day, not by pure engineers.
Google Premier Partner
Top 3 percent of agencies globally. Enhanced Conversions and server-side tagging are core to the practice.
OpenAI partner
The audit view includes AI-search citation health, not only classical paid attribution.
Bilingual delivery
The audit report and walkthrough call ship in English or modern UAE Arabic on request.
Why Traffiy
Tracking audit from people who know what a paid-media team actually needs.
Most tracking audits are written by engineers for engineers. Traffiy writes the audit for the person making daily spend decisions. Every finding answers what it costs in revenue to leave it unfixed, not just what the technical symptom is.
Founder Ahmed Ashraf is on every audit. Named senior on every call. The lead generation service and the full analytics retainer use the same tracking rigour built into every audit engagement.
Criteria
Traffiy
Generic audit agency
Pricing
Fixed scope. Fixed price. 10 to 14 day delivery. No auto-renewal, no pressure to convert to the retainer. See pricing bands or book a call for a scoped quote once the stack shape is described.
FAQ
Common questions about conversion tracking audits.
What is a conversion tracking audit?+
A conversion tracking audit is a structured inspection of every layer of a brand's measurement stack, from GA4 and Google Tag Manager to server-side tagging, Meta CAPI, Google Enhanced Conversions, TikTok Events API, LinkedIn Conversion API, Consent Mode v2, the attribution model and the CRM handoff. The output is a written report with severity-ranked findings and a remediation backlog, so the client knows exactly what is broken, why it matters, and what to fix first. Traffiy delivers the audit inside 10 to 14 days for a fixed price.
How much does a conversion tracking audit cost?+
Fixed scope, fixed price, quoted on the first call once the stack shape is described. The audit price band is published at the pricing page. The audit stands as its own deliverable. Clients are under no obligation to convert to the analytics retainer.
How long does the audit take?+
Ten to fourteen calendar days from kickoff to written report and walkthrough call. Clients with a tight sales window can request a shorter turnaround with pre-agreed scope.
What is the difference between a GA4 audit and a full conversion tracking audit?+
A GA4 audit inspects only the GA4 property, its events, its ecommerce mapping and its cross-domain setup. A conversion tracking audit inspects GA4 plus everything upstream and downstream of it, including GTM, server-side, every ad-platform pixel, the consent stack, the attribution model and the CRM handoff. A GA4 audit answers whether the analytics warehouse is configured correctly. A conversion tracking audit answers whether the whole measurement stack produces numbers you can trust.
Do I need server-side tagging to be audited?+
No. The audit covers the current stack, whether server-side is deployed or not. If server-side would recover meaningful conversions, the report flags it as a critical finding with expected impact.
Will the audit fix my Meta CAPI and Google Enhanced Conversions?+
The audit tells you what is wrong and what to fix, with effort estimates. The fix happens either inside the analytics retainer, inside your internal team, or on a fixed-scope build project quoted after the audit. The audit price does not include implementation work.
Can I share the audit with my current agency of record?+
Yes. The report is written to be actionable by any competent implementation team. Traffiy has run audits for brands who kept their agency of record and used the report to fix the tracking stack under that relationship.
What if I do not want to convert to a retainer after the audit?+
The audit stands on its own. About 3 in 10 audit clients keep implementation in-house or with their existing agency. The audit is priced so it pays for itself in recovered ad spend regardless of who ships the fixes.