Lead Generation
Lead Generation Agency.
Traffiy is a lead generation agency that turns paid media budget into qualified pipeline for B2B and considered-purchase brands. The team runs Google Ads, Meta, LinkedIn and TikTok lead campaigns, wires the tracking so every form fill flows back into the CRM with source data intact, builds landing pages that convert on mobile, and closes the loop with offline conversion upload so the ad platforms optimize toward real revenue, not raw form volume. Traffiy is headquartered in the United States with active client work across the US and the GCC. Founder Ahmed Ashraf is a Google Premier Partner in the top 3 percent of agencies globally and an OpenAI partner. Traffiy has managed over 500 million dollars in ad spend and driven more than 1 billion dollars in client revenue.
Lead Generation Stack
Qualified pipeline, not raw leads
Paid campaigns, landing pages, tracking and CRM handoff under one team
Top 3%
Google Premier Partner globally
$500M+
Ad spend managed by founder
Lead generation built by people who know what a sales team needs from a CRM, not what looks good in a dashboard.
The problem
Why most lead generation programs underperform.
Lead generation looks simple on the surface. Run traffic, capture a form fill, hand the lead to sales. In practice, three things break the model most often. First, the ad platforms optimize toward form fills that never convert to revenue because there is no lead-quality feedback loop. Second, the tracking is leaking so the reported cost-per-lead is 40 to 60 percent lower than the true fully-loaded number. Third, the landing page and the offer were written for the marketer, not the buyer, so mobile conversion rate sits at 1 to 2 percent when it could be 4 to 7 percent. Traffiy fixes all three in the same engagement.
40-60%
Lower than the true cost-per-lead when tracking is leaking. The dashboard number looks healthy while budget bleeds for months.
1-2%
Mobile conversion rate on unoptimized landing pages. The buyer arrives and does not convert, so the CPL never improves regardless of spend.
4-7%
Achievable mobile conversion rate when the page and offer are built for the buyer, not the marketer. The CPL gap is the landing page gap.
What gets delivered
The full lead generation stack from paid to pipeline.
Paid lead campaigns across every channel that fits the buyer
Google Ads Search and Performance Max for high-intent demand. Meta Lead Ads and Advantage Plus for cold prospecting. LinkedIn Sponsored Content and Message Ads for B2B account-based motions. TikTok and Snap for younger buyer categories. Microsoft for enterprise reach.
Landing pages that actually convert on mobile
Fast-loading, single-focus, conversion-rate optimized against a documented test plan. Built on the client's stack (Webflow, Unbounce, Framer, HubSpot, custom Next.js) or on Traffiy's template library.
Lead-quality feedback loops
Enhanced Conversions for Leads wired into Google Ads. Meta CAPI with lead-status events (MQL, SQL, opportunity, closed-won). LinkedIn Conversion API. The ad platforms bid toward qualified leads, not raw form fills.
CRM handoff without gaps
Salesforce, HubSpot, Pipedrive, Zoho, custom Airtable. Lead source, UTM, campaign, ad group, keyword and creative all captured against the contact record.
Tracking that holds up under audit
GA4, GTM, server-side tagging, Consent Mode v2 where the region needs it. The full stack is documented in the analytics and tracking service.
Weekly optimization and monthly reporting
A named senior on every account. Reports show cost-per-lead, cost-per-qualified-lead, cost-per-opportunity, pipeline value and ROAS side by side.
What's included
Audit, build, scale and ongoing retainer.
Month 1, lead-gen audit and build
Audit of the current lead-gen stack, offer, landing page, tracking and CRM handoff. Ranked backlog of what to fix. New or rebuilt landing pages for the top campaigns. Tracking cleaned up, Enhanced Conversions and CAPI wired. Launch of the first two to four paid campaigns with clear cost-per-lead targets.
Months 2 and 3, scale and feedback loop
Weekly campaign optimization against qualified-lead cost, not raw lead cost. Landing page A/B testing on the top-spend campaigns. Lead-quality feedback loop live so the ad platforms optimize toward MQLs and SQLs. Expansion into new channels once the primary two are stable.
Ongoing, monthly retainer
Named senior strategist on the account. Ahmed Ashraf runs strategy on every engagement. Monthly report with cost-per-lead, cost-per-qualified-lead, cost-per-opportunity, pipeline value and ROAS. Quarterly review with net-new channel tests and offer refresh.
Who this is for
Four types of buyer who need the lead-quality problem solved.
B2B SaaS teams selling to marketing, sales or ops leaders who need a steady flow of demo requests at a predictable cost per SQL.
Considered-purchase consumer brands in real estate, education, finance, healthcare and elective procedures where the buyer takes weeks to decide and the sales team needs qualified inbound.
Professional-services firms in legal, accounting, consulting and tech services where the average client value is high and each qualified lead is worth a real number.
Founders or heads of marketing spending 15,000 dollars a month or more on paid media where the reported cost-per-lead does not match the sales team's experience of what is actually pipeline.
Where we work
US-headquartered, active across the US and the GCC.
Traffiy is a US-headquartered agency with active client work across the United States and the GCC. The method is the same in both regions. Channel mix, landing-page tone and offer structure differ. Brands that sell in both regions run the same core program with regional variants layered on top.
United States
US lead generation
US-buyer positioning and case context. A dedicated US lead-generation page will be added as the vertical mix in the US book stabilizes.
AEO Agency USA →
Dubai and the GCC
GCC lead generation
Real estate is the highest-volume lead-gen vertical in the region. See the vertical page for Dubai property developers and brokers.
Real estate lead generation in Dubai →
Track record
Lead generation built by people who know what a real pipeline number looks like.
nør
7x
ROAS
Traffiy drove 420,000 dollars in six weeks for nør at 7x ROAS. The tracking was wired first so every lead flowing into the CRM carried the source campaign data, and the ad platforms optimized toward real revenue from day one.
Read case study →
Why Traffiy builds lead gen
Founder-led
Ahmed Ashraf runs strategy on every account. Named senior on every call, not a rotating junior. Google Premier Partner in the top 3 percent of agencies globally.
OpenAI partner
The same team also runs AEO and GEO alongside paid lead-gen so pipeline shows up from AI-search as well as classical search.
Lead-quality feedback built in
CAPI, Enhanced Conversions for Leads and offline conversion upload are standard on every engagement. The ad platforms bid toward qualified leads.
Bilingual delivery
Every deliverable ships in English and modern UAE Arabic where the market requires it, which is a real advantage in the GCC.
Why Traffiy
Lead generation from a team that knows the difference between a lead and a pipeline.
Most lead generation agencies optimize toward the metric the client asks for. Traffiy optimizes toward the metric that matters to the sales team: qualified cost-per-lead, cost-per-opportunity and pipeline value. The feedback loop runs from CRM to ad platform so bidding follows real outcomes.
Founder Ahmed Ashraf is on every account. Named senior, not a rotating account manager. Google Premier Partner in the top 3 percent globally. The analytics and tracking service and the conversion tracking audit are built into every lead-gen engagement so the numbers the sales team sees are real.
Criteria
Traffiy
Generalist agency
Pricing
Discovery: free audit inside 14 days. Build phase: project fee or monthly retainer depending on channel count and landing-page scope. Ongoing: monthly retainer. See pricing bands or book a scoping call for a scoped quote.
FAQ
Common questions about lead generation.
What is a lead generation agency?+
A lead generation agency runs paid campaigns, landing pages, tracking and CRM handoff so a business receives a predictable flow of qualified prospects each month at a known cost per lead. Traffiy adds a lead-quality feedback loop so the ad platforms optimize toward qualified leads (MQLs and SQLs) rather than raw form fills, which is the single change that lifts most programs from breakeven to profitable.
What is the difference between B2B lead generation and B2C lead generation?+
B2B lead generation targets a small pool of decision-makers with long sales cycles, high deal values, and account-based signals. Channels lean heavily on LinkedIn, Google Search and account-based Meta. B2C considered-purchase lead generation (real estate, education, finance, elective procedures) targets a much larger buyer pool with shorter cycles and higher volume. Traffiy runs both, with a different channel mix and landing page pattern per motion.
How much does a lead generation agency cost?+
Retainers are scoped against ad spend, channel count and landing page depth. Most engagements start at 4,000 to 8,000 dollars a month in agency fee for a single-channel, single-market program and scale up from there. Media budget is separate. See the pricing page for the current bands or book a scoping call for a quote against the exact program.
How is a qualified lead defined?+
Traffiy works with the client's sales team to write the qualification contract before campaigns launch. A qualified lead usually means the lead has the right role, the right company shape (for B2B) or the right buying intent signal (for considered-purchase B2C), and has passed a light qualification step in the sales team's CRM. The definition is written down, agreed, and pushed back into the ad platforms so bidding follows it.
Can Traffiy build the landing pages or do I need a separate agency?+
Traffiy builds landing pages in-house on the client's existing stack (Webflow, Unbounce, Framer, HubSpot, custom Next.js) or on Traffiy's own template library. A conversion-rate optimization test plan runs in parallel so the top-spend pages keep improving after launch.
How long before a program produces qualified leads?+
The first paid campaigns typically launch inside 3 to 4 weeks after kickoff, once the tracking is clean and the landing pages are live. Cost-per-lead stabilizes inside 30 to 60 days. Cost-per-qualified-lead (the number that actually matters) stabilizes in 60 to 90 days as the lead-quality feedback loop tightens.
Which industries does Traffiy work with?+
B2B SaaS, professional services, considered-purchase consumer (real estate, education, elective healthcare, finance), and DTC e-commerce with a considered price point. Vertical experience is called out in the case studies and in specific vertical pages such as the real estate marketing page for Dubai.
Does Traffiy work with in-house marketing teams?+
Yes. Traffiy runs the paid, tracking and landing-page layer while the in-house team keeps content, brand and long-term strategy. Regular working sessions and shared dashboards keep the two functions aligned. In some engagements Traffiy is the whole marketing function, in others it is the paid and lead-gen specialist alongside a broader in-house team.