Real Estate Dubai
Real Estate Marketing Agency in Dubai.
Traffiy is a real estate marketing agency for Dubai developers, brokers and off-plan launches. The team runs Google Ads and Meta Ads for high-intent property search, launches TikTok and Snap campaigns for lifestyle and off-plan awareness, wires the tracking so every lead flows into the CRM with UTM, portal source and campaign attached, and closes the loop with offline conversion upload so the ad platforms optimize toward booked viewings and signed reservations, not raw form fills. Traffiy is headquartered in the United States with active client work across the US and the GCC, including Dubai and the wider UAE. Founder Ahmed Ashraf is a Google Premier Partner in the top 3 percent of agencies globally and an OpenAI partner. Traffiy has managed over 500 million dollars in ad spend and driven more than 1 billion dollars in client revenue.
Dubai Real Estate Stack
From form fill to booked viewing
Google, Meta, TikTok, WhatsApp, CRM handoff and offline conversion upload
Top 3%
Google Premier Partner globally
$500M+
Ad spend managed by founder
Native bilingual delivery. English and modern UAE Arabic. Not a translation layer.
The market
Why Dubai real estate marketing is a different sport.
Dubai real estate is not generic property marketing. Off-plan launches sell out inside days when the paid stack is wired correctly, and sit for months when it is not. Buyer intent is spread across three portals (Bayut, Property Finder, Dubizzle) plus Google Search, Meta, TikTok and Snap, and the same lead often shows up on all six touchpoints before contacting a broker. The market runs in English and Arabic side by side, and the buyer base is genuinely global (UAE residents, GCC residents, Indian NRI, UK, European, CIS, South African). A campaign that ignores any of these threads leaks pipeline. Traffiy runs the paid, tracking and lead-handoff layer that ties them together.
6
Touchpoints the same lead typically visits (Bayut, Property Finder, Dubizzle, Google, Meta, TikTok) before contacting a broker. Miss one and you are invisible.
2
Languages the Dubai market runs in simultaneously. English and Arabic, not sequentially. Campaigns that ignore Arabic leak the GCC and NRI buyer pool.
Days
How fast well-executed off-plan launches can sell out when the paid stack is correctly wired. A misconfigured stack can stretch this to months.
What gets run
The full Dubai real estate paid stack.
Google Ads for high-intent search
Search campaigns on property, area, developer and off-plan queries. Performance Max for retargeting and expansion. Enhanced Conversions wired so bidding follows real qualified inquiries, not raw form fills.
Meta Ads for cold prospecting and lookalikes
Advantage Plus catalog for stock. Lead Ads for instant capture. Advanced Matching and Meta CAPI so iOS traffic is not lost. Creative testing cadence built into the retainer.
TikTok and Snap for lifestyle and off-plan launches
Vertical video creative for launches, community content for developer brand. Both platforms covered with Events API and server-side deduplication.
Portal ecosystem strategy
Bayut, Property Finder and Dubizzle are lead sources most brokers already use. Traffiy audits portal spend and lifts the yield. Traffiy does not resell portal packages.
Landing pages that convert on mobile
Fast-loading project pages for off-plan launches with floor plans, payment plans, developer credentials, WhatsApp CTA and calendar booking. Built on the client's stack or Traffiy's template library.
Lead capture and CRM handoff
WhatsApp lead capture wired to the CRM. Meta Lead Ads pushed straight to Salesforce, HubSpot, Pipedrive or Zoho. Instant-notify to the broker's mobile so the lead is called inside 5 minutes.
Market benchmarks
Cost-per-lead in Dubai real estate.
The numbers below are market benchmark ranges from industry reporting and portal disclosures. These are market ranges, not Traffiy client outcomes or promises. Every Traffiy engagement quotes a real-target CPL inside the first two weeks of the engagement, based on the actual audit.
Ready-to-move, secondary market
40 to 120 AED for a general enquiry
150 to 350 AED for a qualified viewing-intent lead
Off-plan launches, mid-market developer
80 to 250 AED for cold prospecting on Meta
300 to 700 AED for a qualified reservation-intent lead. Google Search 200 to 600 AED for developer or project-name queries.
Ultra-luxury and branded residences
500 to 2,000 AED per qualified lead
Google Search CPC on premium developer keywords sits in the 25 to 60 AED range. Smaller buyer pool, higher value per close.
Broker versus developer economics
Developers absorb higher CPL because deal size is larger and the DLD registration path is direct.
Brokers accept a lower CPL band because commission per transaction is capped at the standard 2 percent DLD-linked rate.
Market benchmark ranges only. Every real quote comes out of the audit, not out of a benchmark table.
What's included
Audit, build, scale and ongoing retainer.
Month 1, audit and build
Full audit of current paid media, portal spend, landing pages, CRM handoff and tracking. Ranked backlog of what is leaking spend and what is capped for growth. Launch of the first two to four paid campaigns with a documented target CPL. Landing pages rebuilt for the priority projects. Meta CAPI and Google Enhanced Conversions wired end to end. WhatsApp and CRM handoff live, with instant-notify to the broker or developer sales team.
Months 2 and 3, scale and close the loop
Weekly optimization against cost-per-qualified-lead, not raw lead volume. Creative refresh cadence on the top-spend campaigns. Landing page A/B testing. Offline conversion upload live so the ad platforms bid toward booked viewings and signed reservations.
Ongoing, monthly retainer
Named senior strategist on the account. Ahmed Ashraf runs strategy on every engagement. Monthly report in English and Arabic covering spend, CPL, cost-per-qualified-lead, cost-per-booked-viewing, and revenue where the CRM ties back. Quarterly review with net-new channel tests and off-plan launch calendar sync.
Who this is for
Five types of real estate client Traffiy works with in Dubai.
Dubai and UAE property developers running off-plan launches who need booked reservations, not just lead volume.
Broker firms with a sales team that can call a lead in 5 minutes and need a steady flow of qualified inquiries to feed it.
Individual top-producer brokers with the volume to justify a dedicated paid program.
International developers launching Dubai projects for GCC, Indian NRI, UK and European buyer segments.
Real estate services (mortgage brokers, escrow, property management, conveyancing) using paid media to generate qualified inquiries.
Track record
GCC paid media running at scale. Published proof, not claims.
nør
7x
ROAS
Traffiy drove 420,000 dollars in six weeks for nør at 7x ROAS across UAE and KSA. The closest cross-vertical proof of GCC paid media running at scale with correct tracking in place.
Read case study →
Why Traffiy, not a generalist Dubai agency
Founder-led
Ahmed Ashraf runs strategy on every account. Named senior on every call, not a rotating junior.
Google Premier Partner, top 3 percent globally
Performance-verified expertise, early beta access to new Google Ads features, and direct Google support escalation.
OpenAI partner
The same team also runs AEO and GEO so the developer or brokerage brand shows up when a buyer asks ChatGPT, Claude or Perplexity for a Dubai project shortlist.
Native bilingual delivery
Every campaign, landing page and report ships in English and modern UAE Arabic. Not a translation layer.
US and GCC footprint
Traffiy is US-headquartered with active client work across the US and the GCC, which matters for developers selling to overseas buyers.
Why Traffiy
Dubai real estate marketing from a team that knows what a booked viewing is worth.
Most Dubai marketing agencies run traffic and hand off a lead count. Traffiy closes the loop from paid ad to booked viewing to signed reservation, so the optimization target is a real business outcome, not a form fill.
The neutral lead generation service explains the cross-vertical approach. The analytics and tracking service and the conversion tracking audit are available as standalone services for accounts that need the measurement fixed before the paid program can scale.
Criteria
Traffiy
Generalist Dubai agency
Pricing
Discovery: free audit inside 14 days. Build phase: project fee or monthly retainer depending on the number of projects, portals and languages in scope. Ongoing: monthly retainer. See pricing bands or book a scoping call for a scoped quote.
FAQ
Common questions about real estate marketing in Dubai.
What does a Dubai real estate marketing agency actually do?+
A Dubai real estate marketing agency plans and runs paid campaigns across Google, Meta, TikTok, Snap and the property portals, builds landing pages that convert on mobile, wires the tracking so leads flow into the CRM with source data intact, and closes the loop with offline conversion upload so the ad platforms optimize toward booked viewings and signed reservations, not raw form fills. Traffiy runs the paid, tracking and lead-handoff layer while the developer or brokerage runs sales and closing.
How much is a real estate lead in Dubai?+
Market benchmark ranges. Ready-to-move secondary market inquiries sit around 40 to 120 AED cost-per-lead on Meta, 150 to 350 AED for viewing-intent qualified leads. Off-plan launches typically 80 to 250 AED for cold prospecting and 300 to 700 AED for qualified reservation-intent leads. Ultra-luxury runs 500 to 2,000 AED per qualified lead. Real numbers depend on developer brand, project location, unit price and season. Every Traffiy engagement quotes a real-target CPL inside the first two weeks, not before.
Does Traffiy handle developer marketing or broker marketing?+
Both, with different playbooks. Developer marketing centres on off-plan launches, brand campaigns, and multilingual buyer segments. Broker marketing centres on qualified lead flow into a sales team that can call inside 5 minutes, with WhatsApp capture and CRM handoff.
How does Traffiy work with Bayut and Property Finder?+
Traffiy does not resell portal packages. It audits how portal spend is performing today, lifts yield with better listing photography, pricing, listing SEO and cross-platform retargeting, and integrates portal-sourced leads into the same CRM and reporting stack as paid campaigns so the client sees one true number per source.
Can Traffiy run campaigns in Arabic and English?+
Yes, natively. Copy, landing pages, WhatsApp scripts and reports ship in English and modern UAE Arabic. Regional variants for KSA, Egypt, GCC and international NRI markets are handled in-house, not via translation vendors.
How quickly do campaigns launch?+
Kickoff to first paid campaign live is typically 2 to 3 weeks once the tracking is clean and the priority landing pages are built. Off-plan launches with tight sales-window pressure can be shorter with pre-agreed scope.
What tracking does Traffiy install?+
GA4, Google Tag Manager, server-side tagging where the account size justifies it, Meta CAPI with Advanced Matching, Google Enhanced Conversions for Leads and Web, TikTok Events API, WhatsApp lead capture into the CRM, and offline conversion upload so booked viewings and signed reservations bid the campaigns. See the analytics service and conversion tracking audit pages for the full stack.
Does Traffiy work with international developers launching in Dubai?+
Yes. Traffiy runs geo-fenced campaigns for GCC, Indian NRI, UK, European and CIS buyer segments, with tone and language tuned per market. Landing pages localize where the buyer expects it and stay English where the buyer prefers global brand cues.