SaaS paid media - founder-led
Paid Media Agency for SaaS.
Traffiy is a founder-led paid media agency for B2B SaaS companies. The team runs Google Ads, Meta, LinkedIn, and YouTube for SaaS accounts from pre-seed to Series C, tuned to pipeline and ARR rather than click volume, and adds AEO on top so the product is cited inside ChatGPT, Claude and Perplexity when buyers research. Founder Ahmed Ashraf is a Google Premier Partner in the top 3 percent of agencies globally and an OpenAI partner. Public SaaS case: PaidSync.
Live SaaS proof
PaidSync
A live SaaS product Ahmed founded and Traffiy runs paid for
Top 3%
Google Premier Partner globally
$500M+
Ad spend managed by founder
OpenAI Partner. Pipeline-tied reporting, not click-volume vanity. Pre-seed to Series C.
45-90
Days is a typical SaaS buyer cycle from first click to closed-won. An e-commerce ROAS model breaks on that timeline.
Pipeline
Not clicks, is the right reporting unit for SaaS paid media. MQL, SQL, demo booked, trial started, paid, expansion.
AI-first
SaaS buyers shortlist in ChatGPT and Perplexity before they open Google. AEO is not optional for a 2026 SaaS go-to-market.
What's included
Audit, build, and monthly SaaS retainer.
Audit and Rebuild Plan (Weeks 1 to 2)
Full audit of current Google Ads, Meta, LinkedIn accounts against the SaaS pipeline model. Conversion-value mapping: MQL, SQL, demo booked, trial started, paid, expansion, each with the right value. Landing page and offer audit against Series A benchmarks. Written 15 to 25 page report with ranked backlog.
Build Phase (Months 1 to 3)
Campaign restructure by intent tier. Server-side conversion pipeline using CAPI, GA4 and CRM. LinkedIn ABM stack for named accounts. YouTube pre-roll for category education. Landing-page test loop. AEO layer: pages rewritten so ChatGPT, Claude and Perplexity cite the product inside category prompts.
Monthly SaaS Retainer (Ongoing)
Weekly pod call with the founder-led team. Monthly report tied to pipeline, CAC by channel, cohort payback, and citation count by engine. Quarterly QBR against ARR trajectory, not against click-volume vanity.
Verified SaaS case
PaidSync. Paid media plus AEO for a live SaaS product.
PaidSync is a live SaaS product Ahmed founded and Traffiy runs paid media for. The engagement combines Google search on category keywords, LinkedIn ABM into named ad-operations accounts, and AEO work so PaidSync is cited by ChatGPT and Perplexity when buyers ask about running ads from AI chat. That combination of paid, ABM and AEO is what a founder-stage SaaS buyer actually needs.
Who this is for
Four types of SaaS buyer who need this now.
B2B SaaS founders and heads of growth at pre-seed to Series C who want one accountable partner across Google, LinkedIn, Meta and AEO rather than three separate vendors.
SaaS teams whose category is being reshuffled inside Perplexity, Claude and ChatGPT before buyers reach the Google search bar.
SaaS marketing leads who need pipeline attribution, not click volume, wired back into the bidding on day one.
Product-led-growth SaaS teams that need paid to feed trial signups with the right conversion-value signals, not raw form fills.
Why Traffiy
SaaS paid media built by a founder who has lived it.
Ahmed is the founder of PaidSync, a shipping SaaS product. That means the paid work is written by someone who has lived the SaaS buyer journey, not by a media buyer who only reads about it. Google Premier Partner in the top 3 percent globally. OpenAI Partner. Named senior on every account.
The same team ships paid, landing pages and AI-search citation work, so the buyer journey holds together end to end. One retainer, one team, one person accountable.
Criteria
Traffiy
Generic agency
Pricing
Audit only: fixed scope, delivered inside 14 days. Build sprint: three months, monthly retainer, scoped to the SaaS stage. Ongoing retainer: monthly, with QBR against ARR trajectory. See pricing bands or book a call for a scoped quote.
FAQ
Common questions about SaaS paid media.
Why does a SaaS company need a paid media agency instead of an in-house media buyer?+
A single in-house media buyer at Series A can hold Google or Meta, rarely both, and almost never LinkedIn and AEO on top. An agency with a founder-led team gives the account senior time across all four channels for less than the fully loaded cost of one in-house hire. In-house wins later, typically after Series B when the pipeline is stable enough to justify a full three to five person paid team.
How does Traffiy report on SaaS paid media?+
Reports are tied to pipeline stages, not click volume. The monthly report shows spend, MQL, SQL, demo booked, trial started, paid, and cohort payback, split by channel and campaign. The dashboard is live, not a monthly PDF drop. Cost per stage is compared to the SaaS category benchmark each quarter.
Which platforms does Traffiy run for a SaaS account?+
Google Ads (search, YouTube, Demand Gen, Performance Max where appropriate), LinkedIn (Sponsored Content, InMail, ABM, document ads), Meta (retargeting, lookalike, category upper-funnel), and increasingly Reddit for category-education pushes. Every SaaS account gets a written channel-mix rationale, not a default cookie-cutter setup.
What is a realistic Series A SaaS media budget for Traffiy to work with?+
A working monthly media budget starts around 15,000 dollars for a focused two-channel Series A account (Google plus LinkedIn) and scales to 50,000 to 150,000 dollars a month for Series B and beyond. Below 10,000 dollars a month, Traffiy typically recommends a fractional or founder-hours engagement rather than a full retainer, because there is not enough spend to justify the retainer economics.
How does Traffiy handle attribution across a long SaaS sales cycle?+
Server-side conversion pipeline into Google, Meta and LinkedIn using the CRM as the source of truth. Deal-stage events (demo booked, opportunity created, closed-won) are pushed back into the ad platforms so the bidding learns on real revenue, not on form fills. Reporting reconciles platform ROAS with CRM pipeline weekly.
Does Traffiy run AEO for SaaS?+
Yes. AEO for SaaS is arguably a bigger win than paid alone, because SaaS buyers ask ChatGPT and Perplexity for shortlists before they type a single Google query. Traffiy runs AEO alongside paid so the product is cited inside category prompts and captured in the paid funnel.
What SaaS proof does Traffiy have?+
PaidSync is a live case study at /work/paidsync. Ahmed is both the founder of PaidSync and the founder of Traffiy, which means the SaaS lens is not theoretical. Traffiy's team has also managed over 500 million dollars in ad spend across SaaS, DTC and services categories.
How is Traffiy different from Understory, Directive, TripleDart or Omni Lab?+
Understory, Directive, TripleDart and Omni Lab are all strong US SaaS paid-media agencies. Traffiy differs on three axes: founder is on every account (not a pod with a rotating account manager), AEO is built in as a first-class service line rather than a bolt-on, and pricing is transparent at traffiy.com/pricing rather than gated behind a discovery call. Buyers should shortlist by fit, not by size.