Traffiy manages paid media for SaaS and B2B companies — Google Search, Meta lead gen, and LinkedIn Ads structured around demo bookings, trial sign-ups, and MQL generation. Founder-led by Ahmed Ashraf, who took PaidSync.ai from brief to 100+ paying customers in 4 weeks.
SaaS & B2B
Paid media for SaaS companies that need pipeline, not just traffic.
Google Search, Meta lead gen, and LinkedIn Ads — structured around demo bookings, trial sign-ups, and MQL generation. Managed by Ahmed Ashraf, with direct SaaS experience from taking PaidSync.ai from brief to 100+ paying customers in 4 weeks.
SaaS & B2B Paid Media
100+ customers in 4 weeks
PaidSync.ai — from zero to paying customers in one month
10+
Years managing SaaS & B2B accounts
$100M+
Budgets managed
SaaS, B2B services, and high-ticket businesses across US, EU, UK, UAE, and Saudi Arabia.
100+
Paying customers in 4 weeks for a SaaS product launched from zero.
4 weeks
From brief to live product and first paying customers for PaidSync.ai.
$100M+
In paid media budgets managed across SaaS, B2B, and high-ticket services.
How it works
Paid media built around your SaaS funnel — not a generic playbook.
Google Search — Demand Capture
We build tightly structured Search campaigns targeting high-intent, solution-aware keywords — the people actively searching for what your SaaS solves. Ad copy, match types, and landing page alignment are built to maximise MQL quality, not just click volume.
Meta Lead Gen — Demand Generation
Meta reach lets you get in front of your buyer persona at scale — before they are actively searching. We build lead gen campaigns with persona-matched creative, native lead forms or landing page funnels, and retargeting sequences that re-engage visitors who didn't convert.
LinkedIn Ads — Precision B2B Targeting
LinkedIn offers unmatched B2B targeting by job title, seniority, company size, and industry. We run Sponsored Content and Message Ads for SaaS companies targeting specific ICPs — particularly for enterprise deals where Google and Meta alone can't reach the right decision-makers.
Funnel & Landing Page Optimisation
Ad-to-page message match is the single biggest CRO lever for SaaS paid media. We review and optimise landing pages alongside campaigns — ensuring that the intent you capture with ad copy is matched by what the visitor lands on. A mismatched page can negate an otherwise well-structured campaign.
Results
SaaS companies Traffiy has grown.
PaidSync.ai
100+
customers
From brief to 100+ paying customers in 4 weeks. Full product and go-to-market execution — SaaS build, positioning, landing pages, and paid media launch managed entirely by Traffiy.
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Your SaaS
Next
case study.
If you are a SaaS or B2B company looking for senior-level paid media execution — not a junior account manager and a slide deck — let's talk.
Why Traffiy
A SaaS growth partner, not just a media buyer.
Most paid media agencies treat SaaS accounts the same as any other account — set up the campaigns, watch the dashboard, send a report. They don't understand the funnel, the sales cycle, or the product. That gap shows up in the results.
Ahmed Ashraf has managed paid media for SaaS products from zero — including building the product, writing the positioning, designing the landing pages, and running the campaigns. When he manages your paid media, he understands what happens after the click.
Meet the founder →Criteria
Traffiy
Typical agency
FAQ
Common questions about paid media for SaaS.
What paid media channels work best for SaaS?+
Google Search is the highest-intent channel for SaaS — it captures buyers actively searching for solutions. LinkedIn works well for enterprise SaaS with clear job title targeting. Meta Ads are effective for PLG (product-led growth) SaaS targeting by interest and behaviour. The right mix depends on your ACV — below $5K ACV, Meta and Google. Above $10K ACV, add LinkedIn.
How do I reduce SaaS paid media CPA?+
Four levers reduce SaaS CPA: improve landing page conversion rate (a 1% → 2% CVR improvement halves your CPA without touching budget), tighten audience targeting to in-market signals, switch from broad to phrase/exact match on Google, and align ad creative to the specific pain point of the query rather than generic product benefits.
What metrics should a SaaS company track for paid ads?+
Track cost per trial/demo (primary), trial-to-paid conversion rate (to understand lead quality), cost per MQL, and CAC by channel. Don't optimise on form fill volume alone — a lead that doesn't convert to a paying customer is a cost, not a result.
How much should a SaaS company spend on paid media?+
Early stage ($0–$1M ARR): $2,000–5,000/month on Google Search only — prove the channel works before diversifying. Growth stage ($1M–$5M ARR): $5,000–20,000/month across Google + Meta. Scale stage ($5M+ ARR): add LinkedIn, increase budget with CAC targets informed by LTV data.
How do TikTok Ads work for SaaS?+
TikTok works for SaaS with a freemium or self-serve model targeting SMBs and individual professionals. It does not work well for enterprise SaaS or products requiring lengthy sales cycles. If your SaaS targets marketers, designers, or content creators — audiences who are already heavy TikTok users — test TikTok Ads with a $50/day budget and measure trial sign-ups.
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