eCommerce
Paid media for eCommerce brands that want to scale, not just spend.
Google Shopping, Meta Advantage+, TikTok Ads, product feeds, and creative — managed by Ahmed Ashraf, who has driven $100M+ in paid media budgets and contributed to $1B+ in eCommerce and DTC revenue across global markets.
eCommerce Paid Media
$1B+ in client revenue
Contributed across eCommerce and DTC accounts globally
10+
Years in eCommerce paid media
$100M+
Budgets managed
DTC brands, fashion, beauty, food, and high-volume eCommerce across US, EU, UK, UAE, and Saudi Arabia.
$1B+
In client revenue contributed across eCommerce and DTC accounts globally.
7,000+
Orders in 6 weeks for a DTC brand launching cold into UAE and Saudi Arabia.
$1M+
Annual revenue reached from zero by a DTC brand using Google, Meta, and TikTok Ads.
How it works
Every growth lever for eCommerce, under one team.
Google Shopping & Performance Max
We build and optimise Shopping campaigns with clean feed structure, smart bidding, and deliberate segmentation — so your budget goes to your highest-margin products, not your entire catalogue at equal priority. Performance Max is structured to amplify, not replace, your top campaigns.
Meta Advantage+ & Retargeting
Full-funnel Meta campaigns for eCommerce: Advantage+ Shopping for broad prospecting, dynamic catalog retargeting for cart and product-page abandoners, and custom audiences built from your highest-value customer segments. Creative testing built in from day one.
TikTok Ads & Creative Production
TikTok is the highest-growth discovery channel for DTC brands with visual products. We run Spark Ads, In-Feed prospecting, and retargeting — and produce or brief the UGC-style creative that the platform rewards. Native content, not repurposed Instagram video.
Product Feed & Catalog Optimisation
Feed quality is the hidden lever in Shopping and Catalog performance. We optimise Google Shopping and Meta Catalog feeds — title structure, attribute completeness, custom labels for margin-based bidding, and image quality — so the algorithm surfaces the right products to the right buyers.
Results
eCommerce brands Traffiy has scaled.
Teeshirti
$1M+
ARR
Zero ad history to $1M+ annual revenue and 2,000 active customers. Full multi-channel execution — Google, Meta, and TikTok Ads — from strategy to creative to campaign management under one team.
Read case study →
nør
7,000+
orders
7,000+ orders and $420K in revenue across UAE and Saudi Arabia in 6 weeks. Cold launch into a new market — from zero brand presence to purchase volume in a single campaign window.
Read case study →
Why Traffiy
Creative, media buying, and feed optimisation — one team, no gaps.
Most eCommerce brands split their paid media across multiple vendors — one for Google, one for Meta, one for creative, another for feed management. The result is finger-pointing when performance dips and no single team owning the full picture.
At Traffiy, Ahmed Ashraf owns every channel: the media buying strategy, the creative brief, the feed structure, and the reporting. When something isn't working, there's no handoff. There's just a fix.
Meet the founder →Criteria
Traffiy
Typical agency
FAQ
Common questions about paid media for eCommerce.
What paid media channels work best for eCommerce?+
The highest-leverage channels for most eCommerce brands are Google Shopping and Performance Max (for capturing active demand), Meta Advantage+ (for prospecting and retargeting at scale), and TikTok Ads (for creative-led discovery, particularly for impulse-driven products). The right mix depends on your product, margins, and where your buyers spend time. Traffiy manages all three and builds the channel allocation around your specific business model.
How important is creative for eCommerce paid media?+
Creative is the single biggest performance lever in paid social — on Meta and TikTok, creative quality can drive a 3–5x difference in CPA on the same budget. For Google Shopping, product feed quality plays a similar role. Traffiy handles both: ad creative production (static, video, UGC) and product feed optimisation — so performance is owned end to end, not split across vendors.
What eCommerce results has Traffiy achieved?+
Teeshirti: from zero ad history to $1M+ ARR and 2,000 active customers using Google, Meta, and TikTok Ads. nør: 7,000+ orders and $420K in revenue across UAE and Saudi Arabia in 6 weeks from a standing start. Both were managed entirely by Traffiy — strategy, creative, and media buying under one team.
How does Traffiy handle product feed optimisation for eCommerce?+
Traffiy optimises Google Shopping and Meta Catalog feeds — including title structure, attribute completeness, image quality, and custom labels for bidding segmentation. Feed quality directly affects Shopping ad performance; a well-structured feed can lower CPCs and improve impression share on your best-margin products.
How quickly can Traffiy launch paid media for an eCommerce brand?+
Full multi-channel campaigns — including strategy, creative production, feed setup, and campaign builds across Google, Meta, and TikTok — can be live within seven business days. The nør launch (7,000+ orders in 6 weeks) went from brief to live campaigns in under a week.