Traffiy manages paid media for eCommerce brands — Google Shopping, Meta Advantage+, TikTok Ads, product feed optimisation, and creative production. Founder-led by Ahmed Ashraf, who has managed $100M+ in paid media budgets and contributed to $1B+ in eCommerce revenue. Most brands are live within 7 business days.
eCommerce
Paid media for eCommerce brands that want to scale, not just spend.
Google Shopping, Meta Advantage+, TikTok Ads, product feeds, and creative — managed by Ahmed Ashraf, who has driven $100M+ in paid media budgets and contributed to $1B+ in eCommerce and DTC revenue across global markets.
eCommerce Paid Media
$1B+ in client revenue
Contributed across eCommerce and DTC accounts globally
10+
Years in eCommerce paid media
$100M+
Budgets managed
DTC brands, fashion, beauty, food, and high-volume eCommerce across US, EU, UK, UAE, and Saudi Arabia.
$1B+
In client revenue contributed across eCommerce and DTC accounts globally.
7,000+
Orders in 6 weeks for a DTC brand launching cold into UAE and Saudi Arabia.
$1M+
Annual revenue reached from zero by a DTC brand using Google, Meta, and TikTok Ads.
How it works
Every growth lever for eCommerce, under one team.
Google Shopping & Performance Max
We build and optimise Shopping campaigns with clean feed structure, smart bidding, and deliberate segmentation — so your budget goes to your highest-margin products, not your entire catalogue at equal priority. Performance Max is structured to amplify, not replace, your top campaigns.
Meta Advantage+ & Retargeting
Full-funnel Meta campaigns for eCommerce: Advantage+ Shopping for broad prospecting, dynamic catalog retargeting for cart and product-page abandoners, and custom audiences built from your highest-value customer segments. Creative testing built in from day one.
TikTok Ads & Creative Production
TikTok is the highest-growth discovery channel for DTC brands with visual products. We run Spark Ads, In-Feed prospecting, and retargeting — and produce or brief the UGC-style creative that the platform rewards. Native content, not repurposed Instagram video.
Product Feed & Catalog Optimisation
Feed quality is the hidden lever in Shopping and Catalog performance. We optimise Google Shopping and Meta Catalog feeds — title structure, attribute completeness, custom labels for margin-based bidding, and image quality — so the algorithm surfaces the right products to the right buyers.
Results
eCommerce brands Traffiy has scaled.
Teeshirti
$1M+
ARR
Zero ad history to $1M+ annual revenue and 2,000 active customers. Full multi-channel execution — Google, Meta, and TikTok Ads — from strategy to creative to campaign management under one team.
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nør
7,000+
orders
7,000+ orders and $420K in revenue across UAE and Saudi Arabia in 6 weeks. Cold launch into a new market — from zero brand presence to purchase volume in a single campaign window.
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Why Traffiy
Creative, media buying, and feed optimisation — one team, no gaps.
Most eCommerce brands split their paid media across multiple vendors — one for Google, one for Meta, one for creative, another for feed management. The result is finger-pointing when performance dips and no single team owning the full picture.
At Traffiy, Ahmed Ashraf owns every channel: the media buying strategy, the creative brief, the feed structure, and the reporting. When something isn't working, there's no handoff. There's just a fix.
Meet the founder →Criteria
Traffiy
Typical agency
FAQ
Common questions about paid media for eCommerce.
What paid media channels work best for eCommerce?+
Google Shopping and Meta Advantage+ are the highest-ROI channels for most eCommerce brands. Google Shopping captures high-intent buyers already searching for your product. Meta Advantage+ reaches new audiences with creative-led prospecting and retargeting. TikTok Ads work best for impulse-purchase products and younger demographics. Running all three with a unified attribution model typically outperforms single-channel approaches.
How much should an eCommerce brand spend on paid media?+
Most eCommerce brands allocate 10–20% of revenue to paid media. A practical starting point: $3,000–5,000/month minimum to generate enough conversion data for Smart Bidding and Meta's algorithm to optimise. Below $3,000/month, the platforms lack enough signal to exit the learning phase consistently.
What ROAS should I target for eCommerce paid ads?+
Target ROAS depends on your margins. Calculate your break-even ROAS: 1 ÷ gross margin %. If your margin is 50%, break-even ROAS is 2.0x. A healthy paid media ROAS target is typically 1.5–2x your break-even ROAS, allowing for overhead and profit.
How do I reduce wasted spend in eCommerce Google Ads?+
Three fixes eliminate most wasted spend: add negative keywords weekly (especially brand terms you don't want to pay for), switch broad match keywords to phrase or exact match until you have conversion data, and exclude Audience Network in Meta Ads if your CPA there is 3x+ your target.
How long does it take to see results from eCommerce paid ads?+
Most eCommerce brands see initial data within 7–14 days. Meaningful optimisation starts after 30 days and 50+ conversions per campaign. Expect 60–90 days to reach stable, scalable performance — this is when Smart Bidding exits the learning phase and creative testing produces clear winners.
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