eCommerce
Ecommerce PPC agency behind $1B+ in DTC revenue and 11 named brand wins.
Traffiy runs Google Shopping, Meta Advantage+, TikTok Ads, product feeds, and creative production for DTC and retail brands. Founder-led by Ahmed Ashraf, Google Premier Partner in the top 3% globally and official OpenAI partner, with $500M+ in paid budgets behind $1B+ in ecommerce revenue.
Ecommerce Paid Media
$1B+ in client revenue
Contributed across ecommerce and DTC accounts globally
11
Named ecom brand wins
$500M+
Budgets managed
DTC brands, fashion, beauty, food, and high-volume ecommerce across US, EU, UK, UAE, Saudi Arabia, LATAM, and Canada.
$1B+
In client revenue contributed across ecommerce and DTC accounts globally.
7,000+
Orders in 6 weeks for a DTC brand launching cold into UAE and Saudi Arabia.
$1M+
Annual revenue reached from zero by a DTC brand using Google, Meta, and TikTok Ads.
How it works
What Traffiy runs for ecommerce brands
Google Shopping and Performance Max
Feed-first structure, smart bidding, and deliberate segmentation so budget goes to the highest-margin products, not the entire catalogue at equal priority. Performance Max is structured to amplify top campaigns, not replace them.
Learn more →Meta Advantage+ and full-funnel retargeting
Advantage+ Shopping for broad prospecting, dynamic catalog retargeting for cart and product-page abandoners, and custom audiences built from the highest-LTV customer segments. Creative testing is built in from day one.
Learn more →TikTok Ads and native creative production
Spark Ads, In-Feed prospecting, and retargeting alongside UGC-style creative briefed for the platform. Native content, not repurposed Instagram video, because TikTok's algorithm scores for native feel.
Learn more →Product feed and catalog optimisation
Feed quality is the hidden lever in Shopping and Catalog performance. Title structure, attribute completeness, custom labels for margin-based bidding, and image quality, so the algorithm surfaces the right products to the right buyers.
Learn more →Results
Ecommerce brands Traffiy has scaled
Aeropost
+224%
Revenue
LATAM marketplace. Measurement rework and full Google Ads restructure live in one week. +90% conversion and +72% ROAS YoY on the following peak season.
Read case study →
Sportland
1,200+
Monthly orders
Poland market entry. Zero to 1,200+ monthly orders in 4 months. ROAS 5.28, revenue +1,485.5%. Welcome-series flow drove roughly 30% of transactions.
Read case study →
KANUK
+80%
Margin
Canadian luxury outerwear turnaround. Margin +80%, ad cost cut 50%, revenue +93%, ROAS +60% YoY inside 8 weeks of taking the account.
Read case study →
All 11 results
Every named ecommerce result, in one table
| Brand | Vertical | Headline result |
|---|---|---|
| Aeropost | LATAM cross-border marketplace | +224% revenue, +90% conversion, +72% ROAS YoY, live in 1 week |
| Sportland | Sports retail, Poland launch | 0 to 1,200+ monthly orders in 4 months, ROAS 5.28, revenue +1,485.5% |
| Alcove | DTC beauty launch | 0 to $1M revenue, 20K+ customers, CR +300%, new customers +2000% YoY |
| KANUK | Canadian luxury outerwear | Cost cut 50%, margin +80%, revenue +93%, ROAS +60% YoY in 8 weeks |
| KREWE | Luxury eyewear | ROAS +600%, revenue +17.2%, conversion +10%, clicks +30% |
| De Paardendrogist | NL pet retailer, DACH expansion | Revenue +400% peak season, conversion +126%, ROAS +27% YoY |
| thegoodlife | Streetwear | ROAS +250%, revenue +128.5%, conversions +100.4% |
| Scouting America | Uniforms, seasonal retail | ROAS 48 (peak 56), CPA cut 49.6%, avg CPC cut 49.5% via PMax |
| MyNextMattress | UK mattresses | Sales x4 in 3 months, profit margin +30% |
| Digilent (an NI company) | Technical B2B ecom, electronics | Revenue +731%, items +683%, ROAS 440%, tested lifts to +1280% ROAS |
| Simple Feast | Subscription meal kits | 622.9M impressions, 1.19M clicks, 545K video views, managed to CPNC |
How Traffiy works
How Traffiy works on an ecommerce account
Most ecommerce brands split paid media across three vendors, one for Google, one for Meta, one for creative. Feed management and analytics get orphaned in the middle. When a channel drops, everyone points at the other. At Traffiy, one team owns the media buying, the creative brief, the feed, and the reporting. The account manager is the founder. Nothing gets escalated because nothing is delegated.
The rhythm on a live account: 7-day builds from access to live, weekly performance review with the founder, monthly strategy call, 24-hour response on anything urgent. No junior handoffs, no rotating account managers.
See how we work →Criteria
Traffiy
Typical agency
FAQ
Frequently asked questions
Which paid media channels work best for ecommerce brands?+
Google Shopping and Meta Advantage+ deliver the highest ROI for most ecommerce brands. Google Shopping captures intent from active buyers. Meta Advantage+ handles prospecting and dynamic retargeting from a single campaign. TikTok Ads add impulse-purchase and Gen-Z reach. Traffiy runs all three under a unified attribution view; single-channel setups usually miss 20 to 40 percent of trackable conversions.
How much should an ecommerce brand spend on paid media each month?+
Most ecommerce brands allocate 10 to 20 percent of revenue to paid media. A practical starting floor is $3,000 to $5,000 per month; below that, Smart Bidding and Meta's algorithm lack the signal to exit the learning phase. Traffiy takes on accounts from $5,000 monthly ad spend on the retainer track; smaller starters begin with the free audit.
What ROAS should an ecommerce brand target?+
Break-even ROAS equals 1 divided by gross margin. On a 50 percent margin the break-even is 2.0x; a healthy target is 1.5 to 2 times break-even, so 3 to 4x. Named Traffiy results range from ROAS 5.28 at Sportland to ROAS 48 at Scouting America, with the founder-run accounts averaging above the category norm for their vertical.
How long until an ecommerce brand sees results from paid ads?+
Traffiy launches most accounts inside 7 business days. Initial signal appears within 7 to 14 days of live ads. Meaningful optimisation begins after 30 days and 50+ conversions per campaign. Aeropost saw the measurement rework and Google Ads restructure land inside one week and hit +224% revenue YoY on the following peak season.
Does Traffiy do the creative for ecommerce ads?+
Yes. Traffiy produces UGC-style creative in-house, briefs external creators when a specific look is needed, and handles paid social copy, static assets, and short-form video. Teeshirti scaled on AI-generated UGC alongside real creator collaborations across three markets. Alcove launched with a full creative production run and hit +2000% new customers YoY.
Can Traffiy fix an existing ecommerce account that has stalled?+
Yes. Aeropost was a full Google Ads restructure and measurement rework, live in one week, that produced +224% revenue and +72% ROAS YoY. KANUK cut ad cost 50 percent while lifting margin 80 percent inside 8 weeks. If an account has plateaued or leaks spend, the first step is the free audit.
Does Traffiy manage ecommerce ads outside the US?+
Yes. Traffiy is US-headquartered and manages accounts in the US, UK, EU, UAE, Saudi Arabia, Canada, LATAM, and beyond. Named international ecom wins include De Paardendrogist (NL to DACH, +400% revenue), Sportland (Poland launch, 0 to 1,200 monthly orders), KANUK (Canada), and Aeropost (LATAM cross-border).
What is the difference between Traffiy and a typical ecommerce agency?+
The account manager at Traffiy is the founder. Media buying, creative direction, feed structure, and reporting run through one team, not four vendors. The client roster is small by design so every account gets founder time, not a junior rotation. Traffiy is a Google Premier Partner in the top 3 percent globally and an official OpenAI partner.
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