YouTube Ads
YouTube Ads that build demand and drive measurable revenue.
Video campaigns built around hook, audience and measurement — not just view counts. Managed by Ahmed Ashraf, who has driven $100M+ in paid media budgets and contributed to $1B+ in client revenue across global markets.
YouTube & Video
$1B+ in client revenue
Contributed across global accounts and markets
10+
Years in paid video
$100M+
Budgets managed
Experience across US, EU, UK, UAE, Saudi Arabia and MENA markets. eCommerce, SaaS, and high-value service businesses.
$1B+
In client revenue contributed across Google and YouTube campaigns in global markets.
$100M+
In paid media budgets managed — with YouTube and video as a core demand-building layer.
7 days
Average time from briefing to live YouTube campaigns across our fastest launches.
What's included
Every YouTube campaign type, run as one system.
Skippable In-Stream & TrueView
Campaign structure, audience layering, and bidding built for the format that drives the most brand lift and mid-funnel demand on YouTube. We write the brief, direct the hook, and run the account — all in one loop.
YouTube Shorts & Bumper Ads
Short-form vertical video ads that behave more like TikTok than long-form YouTube. We build the creative brief, pair it with the right placement strategy, and test ruthlessly in the first five seconds.
Demand Gen Campaigns
Google's action-oriented campaign type that combines YouTube, Shorts, Gmail and Discover. We structure feed assets, video creative and audience signals so Demand Gen actually performs — not just spends.
Measurement & Cross-Channel Attribution
YouTube's real value is often in lifted search, lifted Meta ROAS and lifted brand demand. We measure the halo properly — using GA4, incrementality reads and cross-channel modelling, not just view-through conversions.
Results
What paid video looks like when it actually works.
nør
7,000+
orders
7,000+ orders and $420K in revenue across UAE and Saudi Arabia in 6 weeks. Paid video played a key role in building demand alongside Meta and TikTok in a market launch from zero.
Read case study →
Teeshirti
$1M+
ARR
Zero ad history to $1M+ annual revenue. Multi-platform strategy with Google and YouTube feeding the search and retargeting stack — scaled to 2,000 active customers.
Read case study →
Why Traffiy
Video strategy and media buying, owned by the same person.
Most agencies separate video production from media buying — one team makes the ad, another runs it. At Traffiy, the same person who builds your campaigns also briefs the creative and reads the numbers. That closes the feedback loop that most agencies never close.
Ahmed Ashraf has managed Google and YouTube accounts across eCommerce, SaaS, and high-value services in the US, EU, UAE, Saudi Arabia and beyond — with a track record of turning video spend from a vanity line item into a measured demand-building channel.
Meet the founder →Criteria
Traffiy
Typical agency
FAQ
Common questions about YouTube Ads management.
What does a YouTube Ads agency do?+
A YouTube Ads agency manages your paid video campaigns on YouTube and across the Google video network. This includes campaign strategy, audience research, video script direction, production oversight, placement targeting, bidding setup, and ongoing optimisation across skippable in-stream, bumper ads, YouTube Shorts and Demand Gen. A strong agency also owns measurement — because YouTube's value is often in assisted conversions, not last-click.
How much do YouTube Ads cost to run and manage?+
YouTube Ads typically start performing meaningfully from around $3,000 to $5,000 per month in media spend. Management fees generally range from $1,500 to $5,000+ per month depending on spend, production volume, and number of markets. Traffiy offers custom pricing based on what the account actually needs — not fixed retainer packages. A free strategy call is available to review your current setup and goals.
Which YouTube Ads formats should my business use?+
It depends on the objective. Skippable in-stream is the core format for brand building and mid-funnel demand. Bumper ads (six seconds) are strong for frequency and recall. YouTube Shorts ads reach mobile-first, high-attention audiences and behave closer to TikTok than to long-form YouTube. Demand Gen campaigns combine YouTube, Shorts, Gmail and Discover into one campaign type optimised for action. Traffiy matches formats to the role the channel plays in your funnel — not the other way around.
How long does it take to see results from YouTube Ads?+
Direct response results can appear within 2 to 4 weeks of launch, but YouTube's biggest impact is usually assisted — lifting search brand volume, Meta conversion rate and overall blended ROAS. A proper read takes 6 to 8 weeks and requires cross-channel measurement, not just view-through conversions in the YouTube interface. Results also depend heavily on creative quality and hook strength in the first five seconds.
Is YouTube Ads worth it compared to Meta or TikTok?+
YouTube is the only large video platform that combines search intent context, long-form attention and lower CPMs than Meta in most markets. It sits naturally between Google Search (capturing demand) and Meta or TikTok (creating demand). Most scaling brands eventually run all three. Traffiy manages YouTube, Meta and TikTok Ads and can advise on the right allocation for your business model, margin and budget.