Case Study
KANUK × Traffiy
Ecommerce · Luxury Outerwear · Canada
Traffiy
+80%
Margin lift
+93%
Revenue YoY
50%
Cost cut
Delivered within 8 weeks of account takeover · Google + Meta + Feed rebuild
Ecommerce · Luxury Outerwear · Canada
KANUK, margin +80% and cost cut 50%inside 8 weeks on Canadian luxury outerwear.
+80%
Margin lift in 8 weeks
+93%
Revenue YoY
50%
Cost cut with no volume loss
Vertical
Canadian luxury outerwear
The brief
KANUK is a luxury outerwear brand with strong product margin, but the paid media account was optimising for volume rather than profit. Broad prospecting was pulling in low-intent traffic that converted at rates that looked fine on a spreadsheet and terrible on a P&L. The brief was to fix the account inside 8 weeks: cut wasteful cost, protect brand positioning, and prove that the same channels could produce a healthier margin without giving up growth.
How we launched
The rebuild started with the numbers behind the numbers. Product-level margin was mapped against ad-level spend, and the accounts were restructured so bidding targets reflected real profitability rather than a blended target ROAS. On Google, the shift moved budget from generic prospecting toward branded and high-intent query patterns that already carried luxury buying signal. On Meta, prospecting was tightened around lookalikes built off high-LTV customers, not off any-purchase audiences. Feed structure was rebuilt with custom labels for margin-based bidding.
The entire rework was live and stable inside 8 weeks.
The result
Inside 8 weeks: paid media cost cut 50 percent, margin +80 percent, revenue +93 percent YoY, conversion +135 percent YoY, ROAS +60 percent YoY. The margin lift is the number that mattered most, and it is the number most agencies never touch. Volume is easy to buy. Margin lift requires knowing which product, which audience, and which query is actually paying its own way, and then defending that decision against pressure to spend more.
What we ran
Full account rebuild across Google and Meta with margin-based bidding, feed restructure, and audience tightening. One team, one 8-week window, one goal that was profit rather than gross spend.
FAQ
Can Traffiy improve paid media margin, not just revenue?+
Yes. KANUK's paid media cost was cut 50 percent while margin lifted 80 percent inside 8 weeks, alongside revenue +93 percent YoY. Margin-focused rebuilds require product-level margin mapping, custom labels for margin-based bidding, and audience tightening away from low-intent prospecting.
How does Traffiy handle luxury brand paid media?+
Luxury paid media needs different targets to mass-market ecommerce. Traffiy uses margin-based bidding, tightened lookalike audiences built from high-LTV customers, and query-level defence of brand positioning. On KANUK, the rework delivered ROAS +60 percent YoY without diluting brand presence in luxury search categories.
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