Case Study
Aeropost × Traffiy
Ecommerce · LATAM cross-border marketplace · Peak season
Traffiy
+224%
Revenue YoY
+90%
Conversion YoY
+72%
ROAS YoY
Live in one week · Full Google Ads restructure · Measurement rework · Peak season
Ecommerce · LATAM · Google Ads
Aeropost, +224% revenue and +72% ROASafter a one-week Google Ads rebuild.
1 week
From access to fully live restructure
+224%
Revenue YoY in peak season
+72%
ROAS YoY
Vertical
LATAM cross-border marketplace
The brief
Aeropost handles cross-border commerce for LATAM buyers, which means high SKU count, high seasonality, and margin pressure. The Google Ads account had grown without a clean architecture, and the measurement stack was leaking conversions that never made it back into Smart Bidding. Peak season was closing in. The brief was straightforward: rebuild the account and fix the measurement in one week, then let peak season prove it.
How we launched
Two workstreams in parallel. On the media side, the Google Ads account was restructured from scratch: campaign segmentation aligned to margin bands, product feed cleaned for Shopping and Performance Max, Smart Bidding targets set against real cost data instead of a top-line average. On the measurement side, the conversion pipeline was audited end-to-end, missing events restored, and the attribution model updated so the bidding algorithms could see every purchase.
Both went live inside one week. That deadline was not a stretch goal, it was the point.
The result
Peak-season year-over-year: revenue +224%, conversion +90%, ROAS +72%. The rebuild produced the kind of lift that only happens when three problems are solved at once: budget allocation, feed quality, and measurement integrity. Any single fix would have moved the numbers. Doing all three inside one week is what compounded.
What we ran
Full Google Ads restructure, feed rebuild for Shopping and PMax, and a measurement stack overhaul so Smart Bidding had clean signal. One team, one week, one peak season to prove it.
FAQ
Can Traffiy fix an existing Google Ads account that has stalled?+
Yes. Aeropost was a full Google Ads restructure and measurement rework, both live inside one week. Peak-season results year-over-year: revenue +224%, conversion +90%, ROAS +72%. When an account has plateaued, the fix is usually a combination of architecture, feed, and measurement rather than any single lever.
How fast can Traffiy rebuild a Google Ads account?+
Aeropost's rebuild went live in one week, including account restructure, feed optimisation, and a full measurement stack audit. Most ecommerce accounts can be rebuilt inside 5 to 7 business days once access is granted. Peak-season deadlines are treated as hard, not aspirational.
More case studies
Want to understand the process behind the results?
See how Traffiy works →