Case Study
Sportland × Traffiy
Ecommerce · Sports Retail · Poland
Traffiy
1,200+
Monthly orders
5.28
ROAS sustained
+1,485.5%
Revenue growth
Poland market entry · 4 months to steady state · welcome flow ~30% of orders
Ecommerce · Sports Retail · Poland
Sportland, 0 to 1,200+ monthly ordersand ROAS 5.28 in 4 months on the Poland launch.
1,200+
Monthly orders reached in 4 months
5.28
ROAS sustained (+468.54% lift)
+1,485.5%
Revenue growth on launch window
Vertical
Sports retail, Poland market entry
The brief
Sportland was launching sports retail into Poland with no local ad history and a hard bar for profitable growth. Sports retail is one of the most price-sensitive ecommerce categories in Europe, which means paid media has to earn its ROAS from day one. The brief was to build the full launch loop, paid acquisition through to first-visit capture, so ad spend would produce repeatable revenue rather than one-shot orders.
How we launched
The paid stack ran across Google Shopping, Performance Max, and Meta prospecting, tuned to Poland-specific query and shopping behaviour rather than a cross-EU template. On the retention side, a welcome-series coupon flow was designed to catch first-visit traffic at the exact moment intent peaked. Every acquisition dollar therefore had two shots at conversion: the first click, and the follow-up sequence.
The account moved from 0 to 1,200+ monthly orders inside 4 months. ROAS held at 5.28 across a launch window that most sports-retail brands never clear.
The result
4 months from launch: 1,200+ monthly orders, ROAS 5.28 (a +468.54 percent lift), revenue +1,485.5 percent. The welcome-series flow contributed roughly 30 percent of transactions, which is the number that mattered most because it proved the launch loop was compounding rather than depending on paid alone. Sports retail with sustained ROAS above 5 in a new market is not a typical outcome, it is a full-funnel outcome.
What we ran
Paid media across Google and Meta, feed structure tuned for Poland sports queries, plus a first-visit welcome-series coupon flow that caught intent at peak. One team built and ran all of it.
FAQ
Can Traffiy launch an ecommerce brand into a new European market?+
Yes. Sportland's Poland launch went from 0 to 1,200+ monthly orders in 4 months, ROAS 5.28 (+468.54 percent), revenue +1,485.5 percent. Market-entry launches use country-specific query, shopping, and creative behaviour rather than a cross-EU template.
Does Traffiy work with retention flows, not just paid acquisition?+
Yes. The Sportland launch paired paid acquisition with a welcome-series coupon flow that drove roughly 30 percent of transactions. Every acquisition dollar had two shots at conversion, the first click and the follow-up sequence, so ad spend built repeatable pipeline rather than one-off orders.
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